The Story So Far

Created in 2009, Betty Jean is a luxury, ethical activewear brand inspired by bohemian wanderlust. Each beautiful piece is designed to bring a spark of magic and individuality to everyone who wears it. Wear while creating memories, exploring our enchanting world, and moving your body to bring great health and happiness

Our garments are crafted using both colour and print, creating stand-out pieces, all of which have a touch of uniqueness. Betty Jean's designs are easy to wear, and will take you from fitness to brunch with your besties. 

Betty Jean was created by Fashion Design Student, Chloe Alexandra.  She created her activewear label based on her wanderlust nature and active beachside lifestyle. Her unmistakably feminine and chic designs have fast become a signature style of Betty Jean. 


Chloe's quirky design aesthetic is fast growing as she plans to expand her label into woman's fashion. "I plan to create high end woman's fashion using my love for individuality and uniqueness. - You will see small touches of vintage florals, blended with block colours, chic cuts and cute trims". - Chloe Alexandra